Amid all the interest in night snacking from global food and beverage giants, Nightfood remains the leader in this nascent category that many believe has billion-dollar potential. Dr. Oz stated in October, 2020, “The single most underappreciated problem in America, in fact, the world, is sleep.”
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Over 85% of Americans snack regularly at night, and approximately 80% of consumers want better sleep. Yet the most popular nighttime snack choices have long been cookies, chips, candy, and ice cream. All of these are both unhealthy AND disruptive to sleep quality.
Top executives from the world’s largest food and beverage companies including Kellogg’s (NYSE: K), Mondelez (NASDAQ: MDLZ), and Nestle (OTCMKTS: NSRGY) have publicly commented on the importance of nighttime snacking. Doug Munk, director of new business ventures for Nestle USA recently stated “…people are looking to replace some of their junk foods before they go to sleep with something that is a little better.”
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Over 200 million Americans combine to spend over a billion dollars a week on snacks consumed between dinner and bed, and experts project “sleep-friendly” nutrition to be a billion-dollar category in the making.
Launched in 2019, Nightfood is now available in over 1,800 stores. The ice cream has been prominently featured on The Today Show, Rachael Ray, The Wall Street Journal, USA Today, Oprah Magazine, The Washington Post, The New York Times, Fox Business, and more.
Global food & beverage giant Unilever (NYSE: UL), the world’s largest ice cream company, announced in March 2021 that they are launching a year-long study to identify how sleep can be improved through diet and nutrition. While Unilever and the other major food & beverage players are researching and exploring the concept of sleep-friendly nutrition, Nightfood is now establishing a national brand presence in leading supermarkets and hotels.
With demand for healthier food options continuing to grow, Insider Monkey recently published an article identifying some healthy food stocks you might want to have in your portfolio or on your watchlist. In the article, entitled 12 Healthy and Sustainable Food Stocks to Buy, the author believes that options that some of these healthy options could be healthy investments.