CAMPBELL, CA–(Marketwired – Apr 14, 2016) – Friendable, Inc. (OTC PINK: FDBL), a mobile application developer, is pleased to announce that its submission of a major app update for Friendable iOS/iPhone users has been approved and is now available in the Apple iTunes App Store. These major app updates completed in the iOS version of the Friendable app were designed to spur new user downloads and registrations.
Among the upgrades included are the following features:
Users can now sign in and connect using Facebook, the world’s largest social network.
A new proprietary location database connected to Google Places.
An all-new registration and onboarding process, making the signup process faster and simpler.
Event selectors are now icon based, adding ease and charm to each action.
Updated User Interface (UI) to the all-important member profile screens.
“Our entire team is in agreement, these updates significantly improve the user experience for iOS users making the Friendable app even friendlier,” said Robert Rositano, Jr., CEO, Friendable, Inc. “The updated integration with Facebook is a big deal for us, among various other advancements and by using a trusted verification platform like Facebook to incent users to login using this method, is just one more feature that will improve the user experience. We expect these changes to significantly increase new user signups and provide the foundation to boost revenue opportunities as we continue our focus on overall user population and growth.”
About Friendable: Friendable Inc. is a mobile application developer whose Friendable app makes it simple and easy for users to make connections and meet new friends using shared interests and location. These interactions allow Friendable to generate ad revenue by providing advertisers such as restaurants, bars and events with the opportunity to reach potential customers when it matters most: which is when Friendable users are nearby and searching for something to do.
Cautionary Language Concerning Forward-Looking Statements This press release contains forward-looking statements. The words or phrases “would be,” “will allow,” “intends to,” “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “project,” or similar expressions are intended to identify “forward-looking statements.” Actual results could differ materially from those projected by Friendable, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the Friendable’s common stock or its present or future financial condition. The public filings of Friendable, Inc. made with the Securities and Exchange Commission may be accessed at the SEC’s Edgar system atwww.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Friendable, Inc. cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, Friendable, Inc. does not undertake, and Friendable, Inc. specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
Global food & beverage giant Unilever (NYSE: UL), the world’s largest ice cream company, announced in March 2021 that they are launching a year-long study to identify how sleep can be improved through diet and nutrition. While Unilever and the other major food & beverage players are researching and exploring the concept of sleep-friendly nutrition, Nightfood is now establishing a national brand presence in leading supermarkets and hotels.
One company with ties to the leisure space that investors may want to look at is Nightfood (OTCQB: NGTF), the better-for-you night snack company addressing America’s $50B+ annual nighttime snack spend. With over 100 million snacks consumed across the United States every night, Nightfood’s sleep-friendly line of snacks is solving an important and widespread consumer problem.
Nightfood was recently endorsed as the Official Ice Cream of the American Pregnancy Association because of its healthier nutritional profile. Ice cream is the first sleep-friendly snack format for Nightfood, but the company has stated they envision adding offerings in other popular nighttime snack formats, such as cookies, chips, and more.
Category creators are often awarded a significant valuation premium in the consumer goods space, and the category Nightfood is pioneering shows major growth potential. As distribution and gross sales increase, Nightfood can benefit from the consumer quest for better sleep as projected by Pepsi and other global snack players.
Amid all the interest in night snacking from global food and beverage giants, Nightfood remains the leader in this nascent category that many believe has billion-dollar potential. Dr. Oz stated in October, 2020, “The single most underappreciated problem in America, in fact, the world, is sleep.”
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Over 200 million Americans combine to spend over a billion dollars a week on snacks consumed between dinner and bed, and experts project “sleep-friendly” nutrition to be a billion-dollar category in the making.
Over 85% of Americans snack regularly at night, and approximately 80% of consumers want better sleep. Yet the most popular nighttime snack choices have long been cookies, chips, candy, and ice cream. All of these are both unhealthy AND disruptive to sleep quality.
Top executives from the world’s largest food and beverage companies including Kellogg’s (NYSE: K), Mondelez (NASDAQ: MDLZ), and Nestle (OTCMKTS: NSRGY) have publicly commented on the importance of nighttime snacking. Doug Munk, director of new business ventures for Nestle USA recently stated “…people are looking to replace some of their junk foods before they go to sleep with something that is a little better.”