A Case Study: American Rebel Holdings Inc. (NASDAQ: AREB)


With Memorial, Independence, and Labor Day approaching, it is Patriotic season. Time to fly those flags, have those barbecues, and sport that red, white, and blue. But is it also time to invest like a Patriot? Meet American Rebel, a company that does not miss its mark in portraying its patriotic brand. Led by a literal rockstar owner, American Rebel wants you to know they are ready to protect some of American’s most important things, your freedom, and your guns. With their ever-increasing line of top-shelf safes, they have demonstrated their ability to keep your guns safe, now it is time to demonstrate they can keep your investment safe.


American Rebel Holdings, Inc. was founded in 2014 by singer songwriter Andy Ross and his late father Bud Ross. The more you learn about the company, the louder you hear Mel Gibson yelling “Freedom!” in the background. A brand that will never be accused of a lack of patriotism, American Rebel has burst onto the Second Amendment scene in a way that would make our founding fathers proud. While they pride themselves on their gun safes, American Rebel continues to roll out new and innovative products.

In addition to a variety of safes, American Rebel has expanded their product lines to personal security products, apparel, concealed carry jackets, vests, and coats.

On June 29, 2022, the company entered into a stock and membership interest purchase agreement with the “Champion Entities” which consist of Champion Safe Co., Inc., Superior Safe, LLC, Safe Guard Security Products, LLC, and Champion Safe De Mexico, S.A. de C.V. that allows them to sell Champion and Superior Safes which has drastically improved revenue in the recent year.

In September of 2022 American Rebel also announced they will be entering the E-Bike market which is expected to grow to over $92 Billion by 2029. With three different bikes set to hit the market American Rebel is ready to introduce the world to an “E-Bike with an attitude!”

Trending News:

On April 14, 2023, American Rebel was able to secure a $1,000,000 business loan and Security Agreement with an accredited investor lending source.

While the company has been relatively quiet since announcing its Champion acquisition and its announcement of launching a line of E-Bikes, members of the company continue participating in investor conferences, and gun show exhibits.

Reasons for Optimism:

After their acquisition of Champion Entities, American Rebel has seen spikes in revenue that increased their year over year revenue by over 7,500%. They continue to improve their fundamentals and are on the brink of having positive net income as revenue continues to increase. With the ever-growing plight against the 2nd Amendment a company striving to safeguard American’s rights to own a gun could benefit from those bullish on the 2nd Amendment.

Reasons for Concern:

The clock to regain compliance with Nasdaq continues to tick away, and a deadline to organically regain compliance (maintaining a share price above $1 for ten consecutive business days) is expiring at the end of June, time may be running out. The number of warrants and their provisions seemed to have handicapped the stock. Cash on hand remains low, which begs the question of whether additional funds need to be raised. For every 2nd Amendment bull, there is a 2ndAmendment bear ready to fight against anything related to guns.


American Rebel continues to find ways to expand their product lines, increase revenue, and are showing the ability to reach profitability in the near future. With the uncertainty surrounding gun rights, and the increasing call for more gun safety, American Rebel is stepping up and is committed to make America safe again. While your guns, inventory, and cash will be secure while in their safes, does American Rebel have the ability to secure your investment?

About American Rebel Holdings, Inc.

American Rebel, through its wholly-owned operating subsidiaries, operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. The Company also designs and produces branded apparel and accessories and now intends to enter the E-Bike market. To learn more, visit www.americanrebel.com. For investor information, visit www.americanrebel.com/investor-relations.

Forward-Looking Statements

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About the Author:

Jon Burrington has a bachelor’s degree in accounting and has a passion for microcap stocks. He is excited to begin writing detailed backgrounds on stocks that do not always receive the attention they deserve. He hopes to be able to write frequently and is willing to perform “deep dives” on stocks on behalf of Emerging Growth upon request.

Follow Jon on Stocktwits: https://stocktwits.com/jonnyb_stocks

Email Deep Dive Requests or to have him write about your company: jonnyb.stocks@gmail.com

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