In a recent Investor’s Business Daily article titled “How the Live-Music Apocalypse May Save Streaming – From Itself,”the author describes the grave condition of the live music venues as well as the how artists are trying to get more money for streaming their music.
Many small independent venues are struggling and facing permanent closure. This is providing a great opportunity for industry behemoths like Live Nation (NYSE: LYV) and Warner Music Group (NASDAQ: WMG) to scoop up some of these venues at discount prices.
As the battle rages between music streaming giants like Spotify (NYSE: SPOT), Apple (NASDAQ: AAPL), and Amazon (NASDAQ: AMZN) for market share, musicians are putting pressure on them for better payouts for their plays.
However, now that streaming is one of the only ways that artists can generate money from their music, the power has switched back to the streaming companies. With streaming expected to keep growing over the foreseeable future.
Here is one company in the streaming space that the article failed to mention…..
(OTC PINK: SNWR)
Independent musicians total 12 million, and make up the fastest growing sector in the music industry. Without the backing of a record label, they often struggle to promote and get their music distributed to the public.
Sanwire Corporation, (OTC Pink: SNWR) through its wholly owned subsidiary, Intercept Music (www.interceptmusic.com), provides independent musicians a platform to distribute and promote their music utilizing a software as a service (SAAS) model. Intercept has a product line that engages artists early in their career, and then stays with them as they grow.
For only $5.95 per month, 12 million independent artists can now distribute for both streaming and downloads, to hundreds of digital retailers worldwide, including Apple Inc.’s (NASDAQ: AAPL) iTunes and Apple Music, Spotify (NYSE: SPOT), Amazon Music (NASDAQ: AMZN), Pandora (NASDAQ: SIRI), and Google Music (NASDAQ: GOOG).
This is done in conjunction with Universal Music Group’s (NASDAQ: UMGP) wholly owned subsidiary, Ingrooves.
To augment the music distribution network, Intercept’s online platform allows musicians, for $49.95 per month to launch and execute promotion campaigns to maximize reach and audience growth through all of the major social media outlets including; Facebook (NASDAQ: FB), Instagram, Twitter (NASDAQ: TWTR), Tik Tok, and Google’s (NASDAQ: GOOG) YouTube.
Intercept’s online platform was designed as a DIY service with everything an artist would need on a single platform. However, musicians may elect to use, if invited by the company, the Intercept PLUS label services program once they have at least 10,000 fans and meet other minimums. For this Intercept is generating fees in the form of a percentage of sales.
SNWR’s revenues are generated from multiple sources including subscription fees, revenue/profit sharing fees from merchandise, music distribution, and advertising, playlist curation, and targeted marketing campaigns.The company just announced that they expanded their physical distribution network to include Amazon International (NASDAQ: AMZN), Target.com (NYSE: TGT), Walmart (NYSE: WMT) BarnesAndNoble.com (NYSE: BKS), and Tower Japan.
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