MusicAlly recently released an article titled “The Future of Streaming and Music Marketing Post Covid-19”
In the article the writer mentions the impact that COVID-19 has had on emerging artists, they state “We have seen more emerging artists really grow their audience this year more than ever before,” but, “right at the very top it’s almost complete stagnation.”
Even though COVID-19 has had a great impact on the music business as a whole and really hurt some of the major artists as touring has ground to a halt, the emerging artists have been able to thrive.
This has largely been due to the increase in social metrics and streaming activity for artists and fans spending even more time on social networks, including sharing music.
The writer also notes that many of the major artists have pulled their plans for album release as touring is one of their major marketing pillars, and this in turn has opened opportunities for emerging artist that rely heavily on social media for promotion.
Here is one company in the space that focuses heavily on emerging artists and social media marketing, that the article failed to mention…..
Independent musicians total 12 million, and make up the fastest growing sector in the music industry. Without the backing of a record label, they often struggle to promote and get their music distributed to the public.
Sanwire Corporation, (OTC Pink: SNWR) through its wholly owned subsidiary, Intercept Music (www.interceptmusic.com), provides independent musicians a platform to distribute and promote their music utilizing a software as a service (SAAS) model. Intercept has a product line that engages artists early in their career, and then stays with them as they grow.
For only $5.95 per month, 12 million For only $5.95 per month, 12 million independent artists can now distribute for both streaming and downloads, to hundreds of digital retailers worldwide, including Apple Inc.’s (NASDAQ: AAPL) iTunes and Apple Music, Spotify (NYSE: SPOT), Amazon Music (NASDAQ: AMZN), Pandora (NASDAQ: SIRI), and Google Music (NASDAQ: GOOG).
This is done in conjunction with Universal Music Group’s (NASDAQ: UMGP) wholly owned subsidiary, ingrooves.
To augment the music distribution network, Intercept’s online platform allows musicians, for $49.95 per month to launch and execute promotion campaigns to maximize reach and audience growth through all of the major social media outlets including; Facebook (NASDAQ: FB), Instagram, Twitter (NASDAQ: TWTR), Tik Tok, and Google’s (NASDAQ: GOOG) YouTube.
Intercept’s online platform was designed as a DIY service with everything an artist would need on a single platform. However, musicians may elect to use, if invited by the company, the Intercept PLUS label services program once they have at least 10,000 fans and meet other minimums. For this Intercept is generating fees in the form of a percentage of sales.
SNWR’s revenues are generated from multiple sources including subscription fees, revenue/profit sharing fees from merchandise, music distribution, and advertising, playlist curation, and targeted marketing campaigns.The company just announced that they expanded their physical distribution network to include Amazon International (NASDAQ: AMZN), Target.com (NYSE: TGT), Walmart (NYSE: WMT) BarnesAndNoble.com (NYSE: BKS), and Tower Japan.
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