Social networking has exploded in popularity over the last eight years, thanks to major platforms like Facebook Inc (NASDAQ: FB) and Twitter Inc (NYSE: TWTR). According to Statistica.com, only 24% of the U.S. population had a social networking profile in 2008. Since the recession, social networking platforms have seen extensive growth year after year of new social networkers. In 2016, Statistica found that the percentage of the American population with a social networking profile grew 5% from 2015 to 78%.
Facebook, Inc (NASDAQ: FB) has been the overwhelming leader of the U.S. social media. As of 2016, Facebook, Inc (NASDAQ: FB) holds the largest portion of U.S. social media market with 43.9% market share.
However, Facebook, Inc (NASDAQ: FB) is more of a digital sharing platform. What if someone is interested in actually being social and wanted to get out to meet new people with similar interests?
Overview: Friendable, Inc. (OTC Pink: FDBL)
Friendable, Inc. (OTC Pink: FDBL) may provide one of the few solutions to a growing trend. Friendable, Inc. (OTC Pink: FDBL) seeks to connect local people in your area with common interests through its mobile app, Friendable. Rather than dealing with awkward introductions and methods to meet people outside of social media, Friendable, Inc. (OTC Pink: FDBL) provides a social networking app that takes out the introductory pressure and awkwardness. Through the app, the user will detail what they are “Friendable” for, which can be virtually any topic that you can think of. Once they find local people that have the common interest, the Friendable, Inc. (OTC Pink: FDBL) app will allow you to chat with that other person and determine whether or not you want to meet up. In other words, Friendable, Inc. (OTC Pink: FDBL) is focused on the future and creating your “Facebook, Inc (NASDAQ: FB) posts of tomorrow.”
The “social greeting” app is available on the Android and Apple Inc. (NASDAQ: AAPL) App Store. While the Friendable, Inc. (OTC Pink: FDBL) app has only been available on the major app store platforms since the first quarter of 2016, the app has seen success early on. As of April 2016, Friendable, Inc. (OTC Pink: FDBL) has had its app downloaded over a million times. Furthermore, the app was able to add an additional 37,470 combined-platform downloads and became the 26th most downloaded app on the Apple Inc (NASDAQ: AAPL) App Store during May 2016.
Celebrities have provided a major boost to Friendable, Inc. (OTC Pink: FDBL) and its user base. The Friendable, Inc. (OTC Pink: FDBL) app was featured in Jennifer Lopez’s “Ain’t Your Mama” music video, which was released in May 2016. Within a week of the music video’s launch, it had over 30 million views on YouTube and brought Friendable, Inc. (OTC Pink: FDBL) a hefty jump in downloads, along with an increase in user time on the app. The celebrity influence continues to be a major key for Friendable, Inc. (OTC Pink: FDBL) to increase its brand awareness, access to celebrity promotion of app to their tens of millions of social media followers, etc. While JLo remains the only celebrity attached to Friendable, Inc. (OTC Pink: FDBL) at the moment, rumors suggest that there may be more celebrities on the way.
Major Recent Updates:
8/8/16: Friendable, Inc. (OTC Pink: FDBL) released download numbers from July 2016. For the month of July, the Company posted total downloads of 31,520, with 15,035 originating from Apple’s iOS devices or the App Store, and 16,485 originating from Android or the Google Play Store.
8/10/16: Friendable, Inc. (OTC Pink: FDBL) announced that it has retained The Kluger Agency in an expanded role to assist with its next phase of marketing and branding initiatives. “This phase of marketing initiatives will be much more focused on call to action rather than brand awareness and video integration,” said Adam Kluger, CEO of The Kluger Agency. “We will partner the Friendable, Inc. brand with major entertainment conglomerates and consumer brands, as well as utilize celebrities targeting the 14-23-year-old demo to incentivize new users to check out Friendable, Inc. I see a bright future for the brand.”
8/17/16: Friendable, Inc. (OTC Pink: FDBL) announced the Company’s paid version of its iOS app continues to gain advances in ranking, achieving the Number 1 position for all Social Networking Apps in Australia on Thursday, August 11th, 2016.
Robert Rositano, Jr. CEO Friendable, Inc. (OTC Pink: FDBL) stated: “With Friendable continuing to gain traction in markets such as Australia, coupled with the technology and app improvements we continue to implement, Friendable is positioned well to move into additional worldwide market opportunities. Our plan of growth includes the generation of revenue through the addition of advertising in both the iOS and Android versions of the app. We anticipate these advertising integrations to commence in September 2016.”
8/23/16: The company announced significant app and app store updates to usher in a new phase of monetization testing and revenue.
- Improved App Store Optimization (ASO) to boost organic downloads and users.
- App stability and performance improvements including optimized APIs for speed and support for a high volume of transactions.
- Source code obfuscation for better security and protection of the source code.
- Added profile videos.
- Remediation of image upload and messages glitches.
- Paging support to event comments, active chats, and notifications.
- Monetization features to event listings including sponsored pop-ups and highlighted events/locations.
8/26/16: The company announced that music celebrity music artist Austin Mahone has been actively connecting with fans on Friendable as well as promoting the Friendable app across his social media channels.
Austin received over 20,000 engagements in less than 1 hour after posting to Facebook:
“I’ll be on the Friendable App for a few hours doing chats and following! Get the app and sign up, see if you can find me!! Then send me a message”
8/31/16: Friendable, Inc. (OTC Pink: FDBL), and Epic Records, a division of Sony Music Entertainment owned by Sony Corporation (NYSE: SNE) announced a promotional partnership whereby there will be a variety of promotional initiatives including but not limited to:
- Social media activation in connection with multiple EPIC Artists
- Social media promotion by Epic Records
- A ticket giveaway contest sponsored by Friendable
- Contests hosted within the Friendable app to see multiple Epic Records artists on tour
Winners of the promotion will begin to see Epic Records artists on tour starting in September in New York City, Miami, and Orlando.
Some of Epic Records Artists include:
Meghan Trainor Fifth Harmony Jennifer Lopez Avril Lavigne Big Boi Mariah Carey Puff Daddy OutKast Sara Bareilles
“This is yet another exciting step forward for Friendable” said Robert Rositano, Jr., Friendable CEO. “Epic Records is an industry leader that continues to set the bar high with its standard of excellence. We could not be more pleased to have this opportunity to cross promote with Epic Records and their various artists.”
9/6/16: The company announced that their continued celebrity exposure and support now exceeds 150 Million, and the addition of Meghan Trainor who just announced to her Facebook followers: Friendable App is hosting a contest for my fans to win free concert tickets!! Download the free app here: http://bit.ly/friendable”
The Friendable (OTC Pink: FDBL) app continues to utilize marketing initiatives for increased exposure from celebrities and artists in the music space. Multi-Platinum singer and actress Jennifer Lopez, Teen heartthrob Austin Mahone, Party Rock celebrity RedFoo of LMFAO, and as of last week, the 2016 Grammy award winner for “Best New Artist”, Meghan Trainor, with the announcement of Friedable’s concert ticket giveaway for three of her tour dates.
Click the Link for Details of Ticket Giveaway Promotion: https://www.instagram.com/p/BJwELr5A-zO/?taken-by=epicrecords
The combined social media reach of the foregoing celebrities exceeds approximately 150 Million active followers and has strongly enhanced user acquisition initiatives for Friendable.
9/9/16: Friendable (OTC Pink: FDBL) Announces 24% Increase in Downloads for August Over July 2016. The August 2016 download numbers for its Friendable app. For the month of August, the Company posted total downloads of 39,179 with 9,284 originating from Apple’s iOS devices or the iTunes App Store, and 29,895 originating from Android or the Google Play Store.
9/12/16: The company announced the “Movie Night with Austin,” a Meet-and-Greet for Austin Mahone’s fans, held Sunday, was a great success.
“Sunday’s ‘Movie Night with Austin,’ held at the LA Film School, was a tremendous success,” said Robert Rositano Jr., CEO of Friendable. “The event began with Austin Mahone greeting approximately 350 of his fans, with fans taking photos and hearing from Austin directly. The initial meetup was followed by the movie ‘High School Musical — sing along addition’ and finished up with Austin entertaining the audience with his music, as well as a follow up Meet-and-Greet.”
“This event was important to Friendable on the business side as well, demonstrating the app’s ability to connect celebrities to their fans and organize a Friendable meetup,” continued Rositano. “Austin first teased that the Meet-and-Greet would be held at a secret location last week on Facebook, reaching tens of thousands of fans, and then informed them that the only way to learn the specifics of the date, time and location of the event was to download the Friendable app where those details would be released exclusively later in the day. As a result, there was an immediate surge of hundreds of new user downloads, which brought Austin’s fans rushing for details of this event, while creating additional brand awareness and goodwill for both the company and Austin at the same time.
9/14/16: Friendable, Inc. announced that the Friendable app was featured in celebrity pop star Daya’s music video “Sit Still, Look Pretty,” released Friday, September 9th, 2016.
What’s more, Spotify recently named Daya the winner of the latest cycle of their “Emerge” program. This honor came as Daya’s single rose to #19 on Spotify’s US Top 50 chart, the highest position for any independent artist on the chart.
“Sit Still, Look Pretty” premiered on MTV as a Broadcast Prime Time premiere, and then received broad distribution on VEVO shortly thereafter.
“Daya fans certainly meet our target user demographic perfectly,” said Robert Rositano Jr., CEO of Friendable, Inc. “It is this type of exposure to her fans that we expect will drive brand awareness and new user downloads as we continue our pursuit of building a broader user base.”
9/20/16: The company announced the completion of the concert ticket giveaway contest which was hosted exclusively on the Friendable app.
Friendable named the last three lucky winners on Saturday September 17, 2016. The Meghan Trainor concert give away promotion, sponsored by Friendable and available exclusively on the Friendable app was originally announced on August 31, 2016. The giveaway included two tickets for each one of three shows.
All winners were provided with free tickets to see the 2016 Grammy award winner for “Best New Artist”, Meghan Trainor in concert. New winners were selected for each of Meghan Trainor’s Miami, Orlando, and New York shows in the month of September.
9/22/16: Friendable released a new app update on the Apple App Store. In addition to completing the necessary updates required to accommodate Apple’s new iOS 10, Friendable, Inc. has also made improvements in speed and overall performance of its app as well.
“With our continued efforts to increase our user base and engage our users, we must also keep pace with the ever changing technology and upgrades that continue to make Friendable a better app. We were aware and prepared for Apple’s release of the IOS 10 operating system, yet with such a major update the Friendable team dedicated additional time to addressing several bug fixes and performance optimizations prior to this submission,” said Friendable CEO, Robert A. Rositano Jr. “We feel the best way to grow the Friendable user base is to provide the best user experience possible and to be sure we are providing exceptional user support. Most of all we must ensure we stay current and up to date with latest technologies available.”
10/6/16: Friendable, Inc. (the “Company”) (OTC PINK: FDBL), announced it has been negotiating with the holder of specific technology that it believes will allow the Company to extend its brand and begin to uniquely monetize the Friendable app.
The Company believes this technology will allow it to execute a multiple channel revenue model that has the potential for a high conversion rate based on its target audience and demographic.
“As a result we have analyzed these initiatives to better understand what this could mean for Friendable if we were to deliver a unique offering and experience to each celebrity’s fan base. We believe that with a successful acquisition of this technology, Friendable will reach new heights and begin to monetize,” said Rositano Jr.
10/13/16: Friendable, Inc. (the “Company”) (OTC PINK: FDBL), today announced that it has received an investment commitment in the amount of $1.615 million and in connection with this commitment, the Company has completed the acquisition of live streaming video technology from Hang With, Inc.
Under the terms of its agreement with Hang W/, Friendable will receive a royalty free, perpetual license to integrate and utilize the Hang W/ live streaming video technology within the existing Friendable app or outside the current app as a next generation product for specialized broadcast events.
Additionally, Friendable gains access to 8 million users who have signed up to utilize Hang W/’s live streaming video technology to attempt to convert them to Friendable users through cross marketing and promotion. The Company also believes access to these Hang W/ users will dramatically reduce its user acquisition cost.
Friendable expects that this new technology will allow the Company to extend its brand and begin to uniquely monetize the Friendable app.
These initiatives will require the development teams of both Friendable and Hang W/ to work together with an expectation of completing the roll out of this new technology under the Friendable brand by the end of the year.
10/20/16: Friendable, Inc. announced additional details related to its investment in Hang W/, Inc. and the acquisition of a royalty free technology license by the company.
Friendable’s strategic investment in Hang W/, Inc. has not only resulted in its equity ownership, but a significant advancement in technology that will further diversify its product offering and revenue opportunities. The strategy is twofold, whereby Friendable will integrate their new live streaming video technology into its existing app as well as extending the technology into an entirely new product offering.
“We are now more excited than ever for the future of Friendable, Inc. as our continued efforts to acquire users through various marketing methods are paying off on several fronts. Sometimes understanding that everything is a test is often one of the toughest things to contend with when building a business in this fast paced mobile app marketplace. Fortunately, we have captured what we believe to be the necessary data, user feedback and promotional metrics that will drive our success as we enter this next phase of our growth,” stated Friendable, Inc. CEO Robert A. Rositano Jr.
“Our strategy is one of diversification as we look ahead to 2017 and with the addition of live streaming video we are now able to leverage our existing relationships with major A-list celebrities, which have been cultivated over the past six months for an entirely new app that will focus on an artist’s fan base to provide a new and unique experience to their global audience, because most fans can’t always be there in person. Additionally, our phase two integration of live video to our existing user base of Friendable app users will provide a feature upgrade that brings the level of social interaction to a whole new level. Stay tuned for additional details in the weeks to come,” concluded Robert A. Rositano Jr., CEO Friendable, Inc.
11/7/16: The company announced that it has engaged Hayden IR, a highly-recognized national investor relations consulting firm.
“Over the past year, we have executed on a number of initiatives to strengthen our model, expand our brand, and position Friendable for success as a growing public company,” said Robert A. Rositano Jr., Chief Executive Officer of Friendable, Inc. “With several exciting developments already in our pipeline and our belief that Friendable’s next app release is a game changing application in the live video marketplace, we felt it was an opportune time to engage a strategic investor relations firm to help us more efficiently communicate our near- and long-term prospects to the market and expand awareness of our company.”
With offices in New York, Phoenix, and Minneapolis, Hayden IR provides a comprehensive range of investor relations services. Hayden IR works with micro- and small-cap public companies to more effectively communicate with the institutional investment community and connect its clients to an extensive network of investors, analysts and money managers across the country though a comprehensive, multi-tier proactive program.
11/10/16: Friendable, Inc. announced that it will be offering live, uncut, uncensored, celebrity content through a new application which has been code-named “Broadcaster”. Broadcaster is an effort to leverage the live streaming video technology that it recently acquired from Hang With, Inc. to create value for its shareholders.
Friendable’s Broadcaster app – to allow celebrities to broadcast live, uncut, and uncensored content that cannot be viewed anywhere else, to the subscribers of their “Broadcaster Channel”.
Examples of content that may be featured include:
- Backstage before, during or after events
- Recording studio sessions
- Behind the scenes on music video sets
- On-set makeup or wardrobe trailers
- Special interviews
- Ultimate Fan Experience – All Access
Friendable’s path to revenue includes monetizing social media fans and followers of celebrities through a multi-level subscription based platform.
Friendable, Inc. (OTC Pink: FDBL is looking forward to a strong conversion rate, as each celebrity or artist will be required to market their Broadcaster channel to their social media fans and followers, further, generating subscription revenue based on conversion.
Celebrities that Friendable has had previous or existing relationships with have, upwards of 20-50 million social media followers.
Austin Mahone, a singer / songwriter that Friendable, Inc. (OTC Pink: FDBL) has worked with previously has 13 million fans on Facebook alone. If he were to convert only 2% of them with a revenue sharing monthly subscription of $1.99, that alone, would generate over $500,000.00 per month.
12/13/16: Friendable, Inc. (OTC Pink: FDBL), has invested heavily over the last several months to ensure Fan Pass (http://www.fanpasslive.com and http://www.fanpass.live) is Robust, user-friendly and appealing to their target audience.
Fan Pass, http://www.fanpasslive.com and http://www.fanpass.live, is designed to provide performing artists and celebrities with the opportunity to broadcast live, exclusive, uncut, and uncensored content to subscribers of their channel in real time. Upon its release, the platform will enable a unique and powerful connection between performing artists, athletes, celebrities, agents and their existing base of social media followers and fans by providing real-time access to events that would typically only be experienced by insiders, or individuals with VIP, on-location access.
Robert A. Rositano Jr., Friendable, Inc. CEO, stated, “The Fan Pass brand is expected to capture the essence of this new category of live, interactive broadcasting and the power of leveraging exclusive, premium content with an existing base of social media followers and fans. We believe Fan Pass, by coupling existing connections between millions of loyal social media users and the celebrities they follow with a platform to access live, engaging and exclusive content, will be uniquely positioned to develop recurring monthly revenue streams for both the company and the celebrities.”
Fan Pass is expected to feature exclusive, uncut and uncensored video streaming of celebrity events such as recording studio sessions, behind-the-scenes action on music video sets, special interviews and backstage access before, during or after events to provide the ultimate fan experience.
12/19/16: Friendable, Inc. announced that downloads of its “paid” app in France reached No. 4 overall this past weekend.
As the Company prepares to roll out its live video streaming app, “Fan Pass” Live, having the Friendable app continue to demonstrate organic growth reinforces management’s confidence that 2017 will be a year of growth with two popular platforms. Management has evolved the company’s core assets through its new technology and diversification efforts, resulting in the new Friendable, Inc. Heading into 2017, the company is strategically positioned at the intersection of two rapidly growing sectors, social media and live video steaming with two unique business models with parallel paths to ROI.
“We believe the Friendable app’s recent spike in downloads speaks to the continued viability and market opportunity of our social networking focused application, as well as the viral marketing opportunity we hope to capitalize upon in the near future,” stated Robert A. Rositano Jr., Friendable, Inc. CEO. “This level of interest has been generated organically without any marketing spend in this geographic region and is a great sign of our hard work over the past year and this traction is a great win for the Friendable brand.”
1/4/17: The company is currently looking for beta testers for the Company’s new mobile application Fan Pass “Live” http://www.fanpasslive.com/beta.
Fan Pass is the Company’s latest mobile application that has been designed to deliver high-quality, real-time video streaming of VIP and backstage activity from performing artists and celebrity events. Exclusive behind the scenes access will be provided to fans and social followers who choose to subscribe to the uncensored content channels, via the Fan Pass mobile application. Upon its official release the app will provide a platform for artists and celebrities to connect their global fan base with exclusive behind the scenes action, typically designated for fans that pay a premium for an on-location experience.
Robert A. Rositano Jr., Friendable, Inc. CEO, commented, “Entering the beta stage of our Fan Pass Live app represents a significant milestone in our development cycle as we work toward full release in 2017. Part of our process is to have several groups of beta testers using the app and providing feedback, we look forward to your submissions to participate in our beta test program and welcome all comments, it is all part of releasing a more dynamic mobile application that was designed with real user feedback.”
After several months of development, Fan Pass is set to begin its first round of beta testing in early January 2017. Friendable is now seeking a limited number of testers to try the beta version on iOS or Android for free. The Company is looking for feedback on the user interface, design, features and overall identifiable bugs as it works towards full release shortly following user feedback and Q&A testing. Interested parties should sign up via http://www.fanpasslive.com/beta all accepted testers will be notified with download information and specific instructions on how to begin testing, provide feedback and complete the beta testing phase.
1/18/17: Friendable, Inc. (the “Company”) (OTC PINK: FDBL), a mobile & social focused technology company, focused on connecting users with location-specific, interactive and live content, today announced the launch of its new website at www.Friendable.com. The refreshed look and new design match Friendable’s growing excitement for the future of what it believes is its game-changing mobile applications.
Friendable’s new site was designed with the Company’s users and investors in mind. It features a complete resource center that details Friendable’s products and video assets and streamlined navigation. The new site also has a detailed Investor Relations section with key Company metrics and full investor presentation available for download. Friendable has also provided a sneak peek video of its latest mobile app, “Fan Pass,” currently in its internal beta release stage. A link to this video can be found by clicking on the “Fan Pass” logo directly from the Company’s website.
Robert A. Rositano Jr., Friendable, Inc. CEO, stated, “Friendable has worked hard to expand its product offerings to include two formidable mobile applications that have the potential to drive substantial growth and shareholder value. The launch of our redesigned website gives our users and investors the tools they need to understand and analyze our Company and its two products. We invite visitors to explore our new site and achieve a better understanding of the full breadth of our Company’s capabilities. Our new site sets the tone for a communications strategy that will always look to keep the marketplace current on the latest Company developments by sharing useful updates on our exciting platforms for growth.”
Overall, Friendable, Inc. (OTC Pink: FDBL) believes “everything starts with friendship.” The company’s app helps users connect to other Friendable, Inc. (OTC Pink: FDBL) users that are living local to each other and have the same interests. People live busy lives and it can be difficult to find other people that have common interests that are living around you. Friendable, Inc. (OTC Pink: FDBL) breaks down the barriers and seeks to connect the two like-minded users without the hassle of awkward introductions or discomfort. In addition, celebrity endorsements of the Friendable, Inc. (OTC Pink: FDBL) app, allows the company to gain exposure to all of the celebrity’s social media followers. Combine with the new Fan Pass, updated application, and website, Friendable, Inc. is poised for a very strong 2017.