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By: Matt Rego

Shares of fast food franchise, Noble Roman’s, Inc. (OTCQB: NROM) continue to rally on Wednesday, June 22, 2016, up 15%. The stock began the week trading at $0.48 a share and now fetches around $0.75 a share just two days later. Noble Roman’s, Inc. (OTCQB: NROM) normally sees average daily volume of around 105,700 shares over the past three months, but over 310,450 shares or $232,838 has already exchanged hands today.

Earlier this week, Noble Roman’s, Inc. (OTCQB: NROM) announced they had struck a deal that will see the restaurant company’s first non-traditional franchise inside a Myrtle Beach, SC Wal-Mart Stores, Inc. (NYSE: WMT). The restaurant officially opened for business in the new Wal-Mart Stores, Inc. (NYSE: WMT) location on June 18, 2016. Shares continue to rally strong, as investors see this new deal as a chance to jumpstart earnings and the possibility of opening up more restaurants in other Wal-Mart Stores, Inc. (NYSE: WMT) across the country.

Here is a press release detailing of the company’s recent deal with Wal-Mart Stores, Inc. (NYSE: WMT):

INDIANAPOLIS, IN / ACCESSWIRE / June 20, 2016 / Noble Roman’s, Inc. (NROM), the Indianapolis based franchisor and licensor of Noble Roman’s Pizza and Tuscano’s Italian Style Subs, today announced that it opened its first non-traditional franchise restaurant inside a Wal-Mart in Myrtle Beach, South Carolina on June 18, 2016.

The restaurant is located in a brand-designated area opening to the inside of the Wal-Mart, and contains inside seating for approximately 72 customers. The restaurant is a co-brand whereby Noble Roman’s Pizza shares the facility with Auntie Ann’s and Rita’s Italian Ice. The restaurant is open daily from 7:00 a.m. to midnight.

The Noble Roman’s Pizza in this facility serves a variety of breakfast items including its breakfast burrito and breakfast sandwiches, individual size pizzas, medium and large pizzas topped to order, its famous breadsticks with spicy cheese dip, baked sandwiches, pasta and more.

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Scott Mobley, President and Chief Executive Officer, stated, “We are thrilled with this new location, and are encouraged by the strong opening sales over the weekend. We look forward to the opportunity to open additional such locations.”

About Noble Roman’s

Noble Roman’s, Inc. sells and services franchises and licenses for non-traditional foodservice operations under the trade names “Noble Roman’s Pizza,” “Noble Roman’s Take-n-Bake,” and “Tuscano’s Italian Style Subs.” The company has awarded franchise and/or license agreements in all 50 states plus Washington, D.C., Puerto Rico, the Bahamas, Italy, Canada and the Dominican Republic.

The statements contained in this press release concerning the company’s future revenues, profitability, financial resources, market demand and product development are forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) relating to the company that are based on the beliefs of the management of the company, as well as assumptions and estimates made by and information currently available to the company’s management. The company’s actual results in the future may differ materially from those projected in the forward-looking statements due to risks and uncertainties that exist in the company’s operations and business environment, including, but not limited to, competitive factors and pricing pressures, non-renewal of franchise agreements, shifts in market demand, the success of new franchise programs with limited operating history including the stand-alone take-n-bake locations, general economic conditions, changes in purchases of or demand for the company’s products, licenses or franchises, the success or failure of individual franchisees and licensees, changes in prices or supplies of food ingredients and labor, and dependence on continued involvement of current management and the performance of the recently added sales staff and a franchise broker. Should one or more of these risks or uncertainties materialize, or should underlying assumptions or estimates prove incorrect, actual results may differ materially from those described herein as anticipated, believed, estimated, expected or intended. The company undertakes no obligations to update the information in this press release for subsequent events.