The radio is something that most of us use on a daily basis. Driving, getting through work, happy or sad, music has always been an important factor in peoples’ lives. During the early 1900s, the radio was a source of news, entertainment, and music. Radio first saw its popularity gather steam around 1917, when there were around only 13,581 amateur radio stations. However, over the past several years, U.S. terrestrial radio broadcasting has lost a lot of its once-vast listenership and profit margins. The new age of radio lies in internet streaming or satellite-based services.

According to the RIAA 2015 Mid-Year Statistics report, the internet radio industry saw a 23% increase in streaming revenue during the first half of 2015, which also happened to be a 81% increase from 2014. Meanwhile, fee-based internet streaming services reported a revenue increase of 25% to $478 million and on-demand, ad-based streaming internet radio providers reportedly saw a 27% revenue increase to $387 million, during the same timeframe. Interestingly enough, a Triton Top 20 Ranker 2016 survey found that 74% of all internet radio listening is done so on mobile devices.

Statistics continue to show that more and more people would rather use their mobile devices to listen to internet radio services, highlighting further growth for internet radio providers. predicts the number of monthly internet radio listeners in the U.S. to rise from 176.7 million in 2016 to 191.6 million listeners in 2019.

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Music of Your Life, Inc. (OTCQB: MYLI) Overview

One company that seeks to profit from the growing potential of subscription-based internet radio is Music of Your Life, Inc. (OTCQB: MYLI). The company has been broadcasting since 1978, making Music of Your Life, Inc. (OTCQB: MYLI) the longest running syndicated radio company in the world. The company continues to broadcast classic rock, jazz, country, classic hits, and other music genres 24 hours a day across AM, FM, HD, and internet platforms. Currently, the company is syndicated across 35 AM and FM stations across the U.S., including New York, San Francisco, Seattle, and Florida. Music of Your Life, Inc. (OTCQB: MYLI)’s internet platform is called “iRadio” and is a registered trademark of the company.

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Aside from the company’s radio broadcasting business, Music of Your Life, Inc. (OTCQB: MYLI) operates a cruise sponsorship business and CD sales from classic song infomercials. After years of declining cruise traffic after the 2008 recession, Music of Your Life, Inc. (OTCQB: MYLI) is finally dipping back into the cruise market, with a partnership with Princess Cruises, which is owned by Carnival Corporation (NYSE: CCL). The Music of Your Life, Inc. (OTCQB: MYLI)-sponsored Princess cruise is scheduled for June 3, 2017 and will depart Seattle, Washington for a week-long cruise to scenic Alaska. Among the entertainment VIPs that Music of Your Life, Inc. (OTCQB: MYLI) will be bringing along on the voyage are Tony DeSare, Steve March-Torme, and more.

Music of Your Life, Inc. (OTCQB: MYLI) has conservative estimates they will be able to generate around $20,000 in revenue for the sponsored voyage. However, management sees its cruise business being able to generate as much as $735,000 in revenues in the next five years, as the company uses its impressive brand equity to fill cabins and earn higher revenues.

While Music of Your Life, Inc. (OTCQB: MYLI) has a diverse business within the media entertainment industry, management has seen the need to transform its business model to capitalize on the listener flow to internet-based radio.

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Music of Your Life, Inc. (OTCQB: MYLI) Plans Transform Business To Subscription-Based Internet Radio Model

Seeing the massive influence and success that alternative platform radio companies, like Sirius XM Holdings Inc. (NASDAQ: SIRI), have had over the past decade, Music of Your Life, Inc. (OTCQB: MYLI) plans to transform its business into a subscription-based Internet radio model. The new service will feature branded stations similar to a Sirius XM Holdings Inc. (NASDAQ: SIRI)-style format.

Management believes they can capitalize on this new strategy with the help of celebrity connections and their vast network of millions of social media followers. Music of Your Life, Inc. (OTCQB: MYLI) CEO Marc Angell has detailed that the company is working with A-list talent agencies and other sources in order to find high profile celebrities that would be interested in having their own branded radio station. Among the celebrities being approached by Music of Your Life, Inc. (OTCQB: MYLI) Internet radio, branded stations are Bret Michaels, Keith Urban, Madonna, Sammy Hagar, Rob Lowe, George Forman, and several others.

Once Music of Your Life, Inc. (OTCQB: MYLI) is able to sign celebrities to its new Internet radio platform, the celebrities’ social media influence will provide a treasure trove of potential subscribers to the new service. Management expects that by the end of 2016, the company’s business transformation to a subscription-based Internet radio model will be completed and effectively beginning its new venture into Sirius XM Holdings Inc. (NASDAQ: SIRI)-style internet radio stations. At this time, management expects to launch with a flat monthly rate of $5.00. In beta testing, Music of Your Life, Inc. (OTCQB: MYLI)’s Internet radio platform attracted 3,500 sign-ups in the first month alone.

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Ultimately, Music of Your Life, Inc. (OTCQB: MYLI) is projecting revenues of $82.4 million from its subscription Internet radio business in the next five years, compared to only $279,936 with its terrestrial radio operations.

Turning to the fundamentals, Music of Your Life, Inc. (OTCQB: MYLI) has a market cap of $165,864 as of June 2016. The multi-media entertainment company has 500 million shares authorized and around 92.15 million shares outstanding, as of January 2016.

Music of Your Life, Inc. (OTCQB: MYLI) is transitioning to an internet-based subscription model that features branded radio stations, similar to a Sirius XM Holdings Inc. (NASDAQ: SIRI)-type structure. The other competitive companies reside within the radio, broadcasting, and entertainment industries.

Sirius XM Holdings Inc. (NASDAQ: SIRI) is a satellite radio provider that features over 175 different channels of content from commercial-free stations, rock, jazz, hip hop, to sports, talk and comedy. As of June 2016, Sirius XM Holdings Inc. (NASDAQ: SIRI) had a market cap of $19.78 billion. 4.96 billion shares outstanding, and float of 1.75 billion shares. During full year 2015, Sirius XM Holdings Inc. (NASDAQ: SIRI) reported total revenue of $4.57 billion and a net income profit of around $510 million.

Overall, Music of Your Life, Inc. (OTCQB: MYLI) continues to evolve within the transitional phase by moving from low-growth terrestrial radio to high-growth digital, subscriber-based radio. While management expects the transformation to be complete as early as December 2016, the new celebrity-branded stations on the Music of Your Life, Inc. (OTCQB: MYLI) platform will present a major growth opportunity in the years to come. Having major stars like Sammy Hagar, Keith Urban, Madonna, Rob Lowe, etc., being able to operate their own stations will also help Music of Your Life, Inc. (OTCQB: MYLI) capitalize from the tens of millions of celebrity social media followers that are potential subscribers for the new platform.

As Music of Your Life, Inc. (OTCQB: MYLI) continues to tap its celebrity connections for a Sirius XM Holdings Inc. (NASDAQ: SIRI) style radio platform throughout the rest of 2016 and beyond, this may give the company a chance to be an acquisition target by Sirius XM Holdings Inc. (NASDAQ: SIRI). If Music of Your Life, Inc. (OTCQB: MYLI) is able to successfully implement its new strategy and obtain highly-important celebrities, this could give Sirius XM Holdings Inc. (NASDAQ: SIRI) reason to buyout Music of Your Life, Inc. (OTCQB: MYLI).

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