Company Metrics Show Significant Ranking Increase and Time Spent in App
CAMPBELL, CA–(Marketwired – May 11, 2016) – Friendable, Inc. (OTC PINK: FDBL), today announced the April download numbers of its Friendable app, a ranking increase in certain markets and stats that show the average time spent in the app is rapidly increasing.
For April, the Company posted total downloads of 28,954 with 13,797 originating from Apple’s iTunes App Store and 15,157 coming from Google’s Android Play Store. This represents a 10% increase in downloads over March 2016.
Friendable’s ranking increase was noticed in the Canadian and US marketplaces. The Friendable App spiked to the third most downloaded app against all paid (Apple App Store) social networking apps in Canada and in the US spiked to reach the number 57, putting overall rankings in both countries up significantly.
The Company has also seen a dramatic increase in its free app user session times (time spent in app) over previous months and shows a 100% increase internally. Industry standard is approximately 35 seconds on iOS social networking apps. Friendable’s current user base consistently topped 1 minute for the month of May 2016. (Source:Flurry)
“As our download numbers continue to show consistent growth, we intend to test additional, and add new media features within the app and expand our reach to potential new users, measuring the effectiveness against downloads and registered user profiles,” said Robert Rositano, Jr., CEO, Friendable, Inc. “Our market penetration is improving as our brand becomes more well-known and we believe increased frequency from video views, celebrity relationships and mobile advertising will continue to increase our downloads and overall active user metrics.”
“We are also pleased to see a significant lift in the amount of time users are spending in the app. This is very exciting because the more users we have and the more time they spend in the app, the more valuable we believe our social network ‘Friendable’ becomes.”
Friendable Inc. is the mobile-social network focused on the future, rather than sharing the past, where it’s all about having location specific and nearby opportunities to connect with others. The Friendable brand represents a friends first approach and takes all the pressure off for its users, making it simple to make new connections, create meet up style events or simply tell others what you are “Friendable for” then based on shared interests and location users can engage with what makes sense for them. Increased user interactions will allow Friendable to offer advertising and sponsorship opportunities to local venues/businesses, to begin to generate revenue by providing these venues with location specific opportunities to reach potential customers when it matters most; when they are nearby and looking for something to do or someone to do it with. As of April 2016 Friendable has over 1 Million downloads and 700,000 registered users.
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Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases “would be,” “will allow,” “intends to,” “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “project,” or similar expressions are intended to identify “forward-looking statements.” Actual results could differ materially from those projected by Friendable, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the Friendable’s common stock or its present or future financial condition. The public filings of Friendable, Inc. made with the Securities and Exchange Commission may be accessed at the SEC’s Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Friendable, Inc. cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, Friendable, Inc. does not undertake, and Friendable, Inc. specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
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