In the article posted on Muiscindustryhowto.com titled “Do Musicians Need Social Media? The Shocking Reality,” the author explains the importance of social media to musicians. When asked the question, do you need to me on social media the answer is….probably.
The author goes on to state that if you are an artist releasing albums, playing shows, touring, putting your music on Spotify (NYSE: SPOT) playlists, you need to have a place where people who like your music can go to follow you.
This is largely due to the fact that there is too much music in the world and if people don’t go to immediately follow you on social media, its too easy for them to forget about you and move on to something else.
Social media also allows fans to keep up with what you are doing, new releases and merchandise for example.
The author lists the four most important social media sites to use as an artist; Instagram (NASDAQ: FB), Facebook (NASDAQ: FB), YouTube (NASDAQ: GOOG), and Twitter (NYSE: TWTR).
Here is one company in the space that the article failed to mention…..
(OTC PINK: SNWR)
Independent musicians total 12 million, and make up the fastest growing sector in the music industry. Without the backing of a record label, they often struggle to promote and get their music distributed to the public.
Sanwire Corporation, (OTC Pink: SNWR) through its wholly owned subsidiary, Intercept Music (www.interceptmusic.com), provides independent musicians a platform to distribute and promote their music utilizing a software as a service (SAAS) model. Intercept has a product line that engages artists early in their career, and then stays with them as they grow.
For only $5.95 per month, 12 million independent artists can now distribute for both streaming and downloads, to hundreds of digital retailers worldwide, including Apple Inc.’s (NASDAQ: AAPL) iTunes and Apple Music, Spotify (NYSE: SPOT), Amazon Music (NASDAQ: AMZN), Pandora (NASDAQ: SIRI), and Google Music (NASDAQ: GOOG).
This is done in conjunction with Universal Music Group’s (NASDAQ: UMGP) wholly owned subsidiary, Ingrooves.
To augment the music distribution network, Intercept’s online platform allows musicians, for $49.95 per month to launch and execute promotion campaigns to maximize reach and audience growth through all of the major social media outlets including; Facebook (NASDAQ: FB), Instagram, Twitter (NASDAQ: TWTR), Tik Tok, and Google’s (NASDAQ: GOOG) YouTube.
Intercept’s online platform was designed as a DIY service with everything an artist would need on a single platform. However, musicians may elect to use, if invited by the company, the Intercept PLUS label services program once they have at least 10,000 fans and meet other minimums. For this Intercept is generating fees in the form of a percentage of sales.
SNWR’s revenues are generated from multiple sources including subscription fees, revenue/profit sharing fees from merchandise, music distribution, and advertising, playlist curation, and targeted marketing campaigns.
The company just announced that they expanded their physical distribution network to include Amazon International (NASDAQ: AMZN), Target.com (NYSE: TGT), Walmart (NYSE: WMT) BarnesAndNoble.com (NYSE: BKS), and Tower Japan.
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