CNBC recently published an article looking at the opportunity Amazon (NASDAQ: AMZN) has taken on since its acquisition of Whole Foods in 2017.
The article, titled Amazon to open its first grocery stores on the East Coast looks at what Amazon’s aggressive expansion and cashier-less Go stores could mean for Walmart (NYSE:WMT), Kroger (NYSE: KR), and Albertsons (NYSE: ACI).
Another company investors may want to look at is Nightfood (OTCQB: NGTF), the better-for-you snack company which manufactures and distributes ice cream formulated specifically for better and healthier nighttime snacking.
With revenues up more than 60% compared to last fiscal year-to-date, Nightfood has their sleep-friendly ice cream in over 800 stores including the largest supermarket chains in the country such as Kroger (NYSE: KR), H-E-B, Albertsons (NYSE: ACI).
It was announced on February 23 that Nightfood is rolling into Walmart (NYSE:WMT). That’s big news for an up and coming snack brand pioneering a new category.
And on March 3, the company announced that an unnamed global hotel brand is testing sales of Nightfood’s ice cream pints in their lobby shops for guests. Management indicated that this could lead to rapid hotel rollout across the US into thousands of hotel properties.
– Have you ever heard of “Sleep-Friendly” Snacks”?
If you haven’t, you will soon.
Global food & beverage giant Unilever (NYSE: UL), the world’s largest ice cream company, announced in March 2021 that they are launching a year-long study to identify how sleep can be improved through diet and nutrition. While Unilever and the other major F&B players are researching and exploring the concept of sleep-friendly nutrition, Nightfood is now establishing a national brand presence in leading supermarkets and hotels.
Over 85% of Americans snack regularly at night, and approximately 80% of consumers want better sleep. Yet the most popular nighttime snack choices have long been cookies, chips, candy, and ice cream. All of these are both unhealthy AND disruptive to sleep quality.
Nightfood Holdings (OTCQB: NGTF) is pioneering the projected billion-dollar “sleep-friendly” snack category. Over 200 million Americans combine to spend over a billion dollars a week on snacks consumed between dinner and bed.
Net revenues for the first two quarters of fiscal 2021 were up 62% over the same 2 quarters of fiscal 2020.
Launched in 2019, Nightfood is now available in over 800 stores and management has indicated they expect to more than double that number between now and the end of their June 30 fiscal year. The ice cream has been prominently featured on The Today Show, Rachael Ray, The Wall Street Journal, USA Today, Oprah Magazine, The Washington Post, The New York Times, Fox Business, and more.
Nightfood was recently endorsed as the Official Ice Cream of the American Pregnancy Association because of its healthier nutritional profile. Ice cream is the first sleep-friendly snack format for Nightfood, but the company has stated they envision adding offerings in other popular nighttime snack formats, such as cookies, chips, and more.
Top executives from the world’s largest food and beverage companies including Kellogg’s (NYSE: K), Mondelez (NASDAQ: MDLZ), and Nestle (OTCMKTS: NSRGY) have publicly commented on the importance of nighttime snacking. Doug Munk, director of new business ventures for Nestle USA recently stated “…people are looking to replace some of their junk foods before they go to sleep with something that is a little better.”
PepsiCo (NASDAQ: PEP) recently announced it was accelerating the launch of Driftwell, their new beverage designed to help consumers relax at night and get better sleep, now set to hit shelves in just a few weeks. Pepsi VP of innovation & capabilities Emily Silver stated, “We started this project before COVID, but especially now with all the stress, we’re juggling a lot of things and need sleep. “The concentration around sleep wellness or sleep hygiene has massively increased in the last few years.”
Nightfood CEO and founder Sean Folkson remarked publicly, “With over 200 million adults snacking regularly at night, Pepsi’s hard work and marketing dollars will complement our efforts and help bring the spotlight to Nightfood as the leader in the sleep-friendly nutrition category. With Pepsi on the beverage side, and Nightfood on the snack side, their efforts can help drive our growth.”
Amid all the interest in night snacking from global food and beverage giants, Nightfood remains the leader in this nascent category that many believe has billion-dollar potential. Dr. Oz stated in October, 2020, “The single most underappreciated problem in America, in fact, the world, is sleep.”
CEO Folkson, NGTF’s single-largest shareholder, is incentivized to grow the company and maximize shareholder value. His new agreement with the company went into effect on January 1, 2021 and contains significant bonuses in the form of warrants with strike prices of $.50 and $1. Trigger events include revenue targets as well as entry into strategic partnership with a multi-national food and beverage company during calendar 2021.
In addition to the national rollout in supermarkets and other mass retail, Folkson has previously identified the hotel market as representing a great opportunity for Nightfood’s sleep-friendly ice cream. Ice cream is one of the top-selling items in hotel lobby shops. Before COVID disrupted the hotel industry, Nightfood had secured distribution in select Marriott (NYSE: MAR), Hilton (NYSE: HLT) and InterContinental (NYSE: IHT), properties.
On March 3, Nightfood announced a global hotel giant is testing Nightfood for national rollout in their hotel lobby shops. Management believes this could rapidly lead to thousands of hotel points of distribution. Hotel occupancies are up to almost 70% of pre-COVID levels, and rising.
NGTF is a company to keep an eye on.
Category creators are often awarded a significant valuation premium in the consumer goods space, and the category Nightfood is pioneering shows major growth potential. As distribution and gross sales increase, Nightfood can benefit from the consumer quest for better sleep as projected by Pepsi and other global snack players.
With Americans combining to spend over $50 billion annually on nighttime snacks, and most consumers wanting better sleep, the Nightfood opportunity is not one to sleep on.
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