Upper Street Marketing, Inc. (OTC Pink: UPPR) is engaged as an acquisition and development company, with niche brands and industries. Shares of the acquisition and development company are gaining 8.47%, through afternoon trading on Wednesday, March 1, 2017. Over the past month, Upper Street Marketing, Inc. has seen average daily volume of 8,810 shares. However, volume of 91,641 shares or dollar volume of $61,399, has already exchange hands Wednesday.

Shares of Upper Street Marketing, Inc. are increasing today, after the company announced that it has finalized a partnership deal with Ennoble Beverages. The joint venture will team up to develop adult beverages from Frank’s RedHot. In addition, the company has named former Mike’s Hard Lemonade executive, Chris Pfefer, as the company’s new chief marketing officer. Here is the full press release detailing of the joint venture and latest executive appointment:

Upper Street Marketing, Inc. Press Release:

LOS ANGELES, CA — (Marketwired) — 02/28/17 –Upper Street Marketing, Inc. (OTC PINK: UPPR), today announced finalization of a partnership deal with Ennoble Beverages to launch a new joint venture using Frank’s RedHot to create a progressive adult beverage portfolio. The deal is Upper Street Marketing’s entrance into the flavored malt beverage industry. A former executive from Mike’s Hard Lemonade, Chris Pfeifer, is the new venture’s chief marketing officer.

Upper Street Marketing Director Gordon McDougall said Frank’s RedHot Bloody Mary gives first mover advantage in the United States’ key flavored malt beverages segment and the same in Canada with Frank’s Bloody Caesar. “The brand infers a potential $100-million business on its own. But we’re also developing a national and international distribution network, where very few currently exist.”

McDougall said that, for Mike’s Hard Lemonade, Pfeifer and team generated revenue of $600 million. Amid a historic down market in the beer industry, their efforts took the company’s top-line revenue from $138 million to $350 million. At the same time, they brought the brand portfolio’s operating contribution from $17 million to $80 million, McDougall said.

Pfeifer also developed the products Palm Bay ($50 million revenue per year), Mike’s Hard Lemonade US mixer pack ($20 million revenue per year) and ROCKSTAR+VODKA ($10 million revenue per year). The products are three of Mike’s Hard Lemonade’s best-selling.

McDougall said Upper Street plans to release several new flavors and complete a brand extension and new brand acquisitions through a distributor network in the next four years. The team will use the same promotional strategies as those which brought Mike’s Hard Lemonade its success.

About Upper Street Marketing, Inc.

Upper Street Marketing combines decades of tactical branding experience with research-based intelligence to uncover, invest in — and expedite the growth of — companies displaying outstanding management and ROI potential. Upper Street Marketing is committed to its shareholders first and ascribes to a business ideology promoting transparency, visibility, growth and value.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for acquisitions and their performance thereafter; The terms and phrases “expects”, “would”, “will”, “believes”, and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.’s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.’s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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