Customer relationship management or “CRM” refers to the practice, strategy and ultimately the technology that both corporations, and individuals use to manage and analyze interactions with prospective customers, with the goal of not only converting them to, but also maintaining them as clients.

nFusz, Inc. (OTCQB: FUSZ) has reinvented what a CRM, Lead-Generation tool should be in today’s video-centric social environment.  Their service is built around their proprietary “Video-First” bNotifi technology, which places interactive video front and center in all customer and prospect communications.  This is the missing piece to the CRM puzzle and some large companies are capitalizing on it.

Most recently, nFusz, Inc. (OTCQB: FUSZ) announced a deal with uBid.com to provide interactive video online auctions.  This arrangement can now open nFusz to new clients in more than 25 categories, including Electronics, Collectibles, Jewelry and Travel as they are able to prove how their model interacts within the industry to boost sales.

Ketan Thakker, CEO of uBid.com stated “The nFusz interactive video technology coupled with our state of the art auction capabilities will place us at the forefront of the next generation of online auction shopping”.  We are sure more companies will follow.

There are many companies providing CRM software, and while they all tend to do things a little bit different, they’re all designed to compile data across different channels, ranging from managing basic contact information, to tracking social media posts which is designed to give the sales person an ice breaker to a conversation with a prospect or client.  Some of the players in the space such as Zendesk, Inc. (NYSE: ZEN) and Pegasystems, Inc. (NASDAQ: PEGA), offer free trials, with services running upwards of $200.00 per month per user.  Starting at that rate, you’ll find HubSpot, Inc.’s (NYSE: HUBS) basic services while SalesForce.com, Inc.’s (NYSE: CRM) “Unlimited Edition” will take you up to $300.00 per month.

In the end, they are all great tracking tools.  They help management keep track of their sales people, and their sales people keep track of their prospects and clients.  For the most part however, they focus more on sales team management and reporting, like email and phone call activity, and when to follow up, than actual selling.

Using the company’s bNotifi technology, clients are able to cause a 3D-like, spokesperson to walk-out onto targeted recipients’ mobile and desktop screens to explain their product or service, provide sign-up assistance, information gathering, and even induce impulse buying capabilities. The platform also incorporates a ‘push-to-screen’ component, which allows companies to deliver urgent messages to the screens of their staff, all without the recipients having to open a browser or other program.

uBid.com has been the recognized go-to online auction marketplace for new, overstock, closeout and re-certified products for 17 years, and has chosen bNotify as their tool to introduce a new, younger demographic to their model. If you had doubt before, this now validates the bNotify platform.

In our view, nFusz, Inc. (OTCQB: FUSZ) is the next generation of direct-to-consumer marketing and advertising. No other company has technology that comes close to their proprietary bNotifi technology, which combines entertainment and powerful branding, merchandising, and lead generation capabilities. With Nick Cannon as nFusz, Inc. (OTCQB: FUSZ)’s Chief Strategy Officer, and Baseball Hall of Famer, Frank Thomas on the company’s Advisory Board, this entertainment technology company carries heavy celebrity firepower that will help it expand further into the entertainment and sports verticals. This all translates to strong earnings growth forecasts. Management is forecasting a record close to 2017 which could lead to a full-year 2018 gross revenue of $143.62 million, and full-year 2019 gross revenue of $282.8 million.

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