The Pulse Beverage Corp. (OTCQB: PLSB) is engaged as a specialty beverage company, which offers Natural Cabana Lemonade/Limeade and coconut water, in seven different flavors. Shares of the beverage company are jumping 85.71%, through early trading on Wednesday, August 2, 2017. Over the past month, the company saw average daily volume of 12 million shares. However, volume of 123.01 million shares or dollar volume of $319,826, has already exchanged hands on Wednesday.

Shares of The Pulse Beverage Corp. are surging today, after the company announced it has acquired Fiesta Mart of Houston, Texas. The Fiesta Mart will serve as a distribution chain, warehouse, and direct-to-customer for the company’s Natural Cabana Lemonades and Limeades beverages. Here is the full press release detailing of the Fiesta Mart acquisition:

The Pulse Beverage Corporation Press Release:

DENVER, CO–(Marketwired – Aug 2, 2017) – The Pulse Beverage Corporation (“Pulse”) (OTCQB: PLSB) announced today that it is now shipping Pulse’s Natural Cabana® Lemonades and Limeades to Fiesta Mart. This new regional grocery chain based in the Houston, Texas area has over 60 separate store fronts and are a well-established grocery chain serving the greater Houston area. They will stock and sell Pulse’s Natural Cabana® Lemonades and Limeades to their entire base of grocery stores in a warehouse direct distribution agreement.

Robert Yates, CEO of Pulse, said, “We are very pleased to expand our reach into Fiesta Mart’s grocery chain and provide their customers with the best tasting lemonades and limeades in the industry. Houston, being a large area in the sunbelt region of the United States has many thirsty customers who are now able to purchase and consume our refreshing beverages.”

Robert Yates also said, “We think that we are getting significant traction in the sunbelt, particularly Texas where consumers have a natural affinity for our products. The hot weather for most of the year provides us with a great opportunity to expand our brand awareness. We anticipate that this new relationship will get us in front of additional opportunities throughout the sunbelt in the upcoming months and we look forward to announcing additional distribution wins in the near term.”

About Fiesta Mart

In 1972, Fiesta Mart was co-founded in Houston by Donald Bonham and O. C. Mendenhall. By 1982, Fiesta had become a huge success. Fiesta’s “open market” layout and large variety of products and services appealed to Houston’s large international community.

Today, there are more than 60 Fiesta stores open in the Houston, Austin and Dallas-Fort Worth markets, serving customers from over 90 countries of origin.

About Pulse Beverage Corp.

Pulse Beverage Corp. (“Pulse”) is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse’s revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C- stores, Weis Markets, King Kullen, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede’s Foods, Toot n Totem and Travel America. Consumers easily find Pulse’s prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

Forward-Looking Statements
This news release contains “forward-looking statements” as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies.

These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time- to-time with the Securities and Exchange Commission.

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