Iconic Brands, Inc. (OTC Pink: ICNB) is a diversified beverage company. The Amityville, NY-based company is rallying 15.38% on Monday, December 19, 2016. Over the past three months, Iconic Brands, Inc. has seen average daily volume of 49.1 million shares. However, volume of 65.2 million shares or dollar volume of $97,800, has already exchanged hands on Monday.

Shares of Iconic Brands, Inc. are rallying Monday, after the company announced it has completed its acquisition of a majority stake in Bellissima Prosecco. Iconic Brands, Inc. now holds 51% of the brand. In addition, Bellissima Prosecco is a popular brand in Europe and one of the fastest growing sub-segments of the wine and spirits industry. Bellissima has also signed Christie Brinkley as a brand partner to help promote the company’s alcoholic beverage. Here is the full press release detailing of the stake acquisition:

Iconic Brands, Inc. Press Release:

LINDENHURST, NY–(Marketwired – Dec 16, 2016) – Iconic Brands, Inc. ( OTC PINK : ICNB ) announced today the closing of the previously announced LOI with Bellissima Prosecco, www.bellissimaprosecco.com; Iconic Brands now controls a 51% interest in the Brand.

Bellissima represents what Iconic believes to be the Premium Product in the prosecco category which in the United States is approaching 5 million case sales annually, and which grew at 34% last year. The UK market is even more robust, where last year for the first time ever prosecco over took its French rival Champagne in sales.

Prosecco is clearly one of the fastest growing sectors of the Wine and Spirits industry and Bellissima, coupled with brand partner, International Super Model and Entrepreneur Christie Brinkley, have brought to market a line of 100% Organic, Gluten Free Proseccos which are also certified Vegan with three distinct offerings: a DOC Brut, a Sparkling Rose and A Zero Sugar.

Iconic began selling Bellissima’s products in September of this year and has sold out the first two production runs. Bellissima is currently available in 12 states with 18 additional states pending approval, and distribution through all major channels including Southern Glazers, Empire Brands, Allied Distributing, Horizon Beverage and Empire Distributors. Bellissima is poised, positioned and ready to take the market by storm in 2017.

CEO Richard DeCicco stated, “In all my years in the industry and having been party to many successful brands over the years, I can honestly say my excitement and enthusiasm for this brand, our brand partner and the market timing has never been higher. I look forward to consumers enjoying the finest prosecco on earth.”

Additionally Management is pleased to announce that Iconic has reached an agreement with its existing note holders, whereby terms of conversion have been renegotiated to not less than $.0015 and whereby no more than $20,000 USD can be sold in any single month without prior written approval from Management. Additionally, Management reserves the right to negotiate a final purchase of all outstanding debt during the 1 year term. Management wants to thank Iconic debt holders for working with the Company and assisting its growth. Iconic has updated its Security Details on OTC Markets to accurately reflect the current share structure, and Management is working towards completing current financial reports.

About Iconic Brands, Inc.

Iconic Brands, Inc. (“Iconic”) is a beverage company with the highest expertise in developing, from inception to completion, alcoholic beverages for itself and third parties. Iconic Brands markets and places products into national distribution through long standing industry relationships. Iconic is also a leader in “Celebrity Branding” of beverages, procuring superior and unique products from around the world and branding its products with internationally recognized celebrities. Currently offering Bivi Vodka, www.BiviVodka.com and Bellissima Prosecco, www.BellissimaProsecco.com.

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