Giggles N’ Hugs, Inc. (OTCQB: GIGL) operates as an entertainment and family-friendly restaurant operator. Shares of the restaurant company dropped 14.74%, through early trading on Wednesday, June 21, 2017. Over the past month, Giggles N’ Hugs, Inc. saw average daily volume of 1.14 million shares. However, volume of 831,513 shares or dollar volume of $89,803, has already exchanged hands on the day.
Shares of Giggles N’ Hugs, Inc. are under pressure today, after the company announced plans to implement a new Fitness Friday program, featuring healthier menu options from its Global Brand Ambassador, Jillian Michaels. The new brand ambassador will help generate awareness and interest in Giggles N’ Hugs, Inc. restaurants. Here is the full press release detailing of the Fitness Fridays initiative:
Giggles N’ Hugs, Inc. Press Release:
Los Angeles, June 20, 2017 (GLOBE NEWSWIRE) — Los Angeles, CA (June 19, 2017) – Giggles N’ Hugs, Inc. (OTCQB: GIGL), owner and operator of family-friendly restaurants that bring together high-end, organic food with active, cutting-edge play and entertainment for children, today announced that their Global Brand Ambassador Jillian Michaels – world-renowned wellness expert, business entrepreneur and mom – will launch Fitness Friday programs and introduce healthy new menu items for the Company’s locations. On June 28, NBCs Extra!, a daily national TV entertainment news show, will air coverage from the recent launch event featuring Michaels’ leading a functional fitness clinic and cooking demonstration for kids (check local listings for time).
“Families love Jillian’s approach to health and wellness so it makes perfect sense for us to incorporate her workouts for kids into our activities and some of her favorite recipes on our menu,” commented Joey Parsi, founder and CEO of Giggles N’ Hugs. “This is the first public event of what should become a series of major engagements with Jillian and the Giggles N’ Hugs brand. The exposure and media coverage that we have already garnered for this event is a testament to our brand ambassador’s popularity and her reach to millions of fans around the country.”
The kickoff event, which took place at the Company’s Topanga location on June 7, was designed to help kids and parents be more active and provided advice on healthy eating by demonstrating how to make Jillian’s healthy chicken salad wrap recipe which will be on the menu at all Giggles N’ Hugs locations. This event has already garnered major national press attention given that we are featured in the current issue of Us Weekly, In Touch , Life & Style and People magazine online.
Parsi added, “As we move forward with our expansion plans outside of the Southern California market, and the launching of our various product lines, the added exposure we anticipate in the coming quarters by working with Jillian should provide a big boost to our brand, setting the stage for solid demand as we enter new markets in the US as well as globally.”
About Giggles N’ Hugs, Inc.
Giggles N’ Hugs, Inc. is the first and only restaurant that brings together high-end, organic food with active, cutting-edge play and entertainment for children. Every Giggles N’ Hugs, Inc. location offers an upscale, family-friendly atmosphere with a dedicated play area that children 10 and younger absolutely love. The locations feature high-quality menus made from fresh and local foods, nightly entertainment such as magic shows, concerts, puppet shows and face painting, and hugely popular party packages for families that want to do something special.
About Jillian Michaels
Jillian Michaels is the foremost fitness expert and renowned life coach, who has built an international community of followers 100 million+ strong. From her hit TV shows, successful DVDs and exercise streaming platform FITFUSION, to her eight New York Times best-selling books, live speaking engagements, award-winning podcast, social media channels, top rated app and her personal website, Michaels continues to empower and produce health and fitness results to millions around the world. For more information, visit www.jillianmichaels.com.
Forward Looking Statements:
Certain statements in this press release constitute “forward-looking statements” within the meaning of the federal securities laws. Words such as “may,” “might,” “will,” “should,” “believe,” “expect,” “anticipate,” “estimate,” “continue,” “predict,” “forecast,” “project,” “plan,” “intend” or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company’s filings with the Securities and Exchange Commission (the “SEC”). Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.