Giggles N’ Hugs, Inc. (OTCQB: GIGL) operates a family friendly restaurant, which combines fine foods with entertainment for children. Shares of the restaurant entertainment company are climbing 22.21%, through early trading on Wednesday, March 8, 2017. Over the past three months, Giggles N’ Hugs, Inc. has seen average daily volume of 5.97 million shares. However, volume of 4.59 million shares or dollar volume of $539,784, has already exchanged hands today.

Shares of Giggles N’ Hugs, Inc. are jumping on Wednesday, after the company announced that it has partnered with fitness celebrity, Jillian Michaels. Through Michaels’s company, Empowered Media, the two companies will partner to develop a new competitive brand. Here is the full press release detailing of the new partnership and brand development:

Giggles N’ Hugs, Inc. Press Release:

Los Angeles, March 08, 2017 (GLOBE NEWSWIRE) —  Giggles N’ Hugs, Inc. (GIGL) today announced a multi-faceted partnership with Jillian Michaels, the foremost fitness expert and renowned life coach. Through the partnership, Michaels will become one of the largest shareholders in the company and the global brand ambassador, bringing her wealth of experience in building world-wide businesses to the California-based family restaurant and children’s play space.

“As a businesswoman, I’m committed to aligning with brands that further health and wellness for people of all ages,” said Michaels. “Giggles N’ Hugs is the most fun space for families of all ages and I hope to help them expand globally so that countless other families can enjoy the same experience that mine does when visiting their restaurants and play spaces.”

Through Michaels’ company, Empowered Media, she and business partner Giancarlo Chersich, have built a monumental wellness empire dedicated to providing people with accessible and affordable solutions for all their wellness needs. Her overwhelming success stems from her unique connection with her audience that was born from her own personal journey toward health and wellness. Additional business investments and partnerships for Empowered Media include Lucky Jack coffee, Popchips, AQUAhydrate, Flywheel and Thrive Market.

“Having Jillian as our first brand ambassador, along with her and Giancarlo’s vast business acumen, will position Giggles N Hugs for great success in the weeks, months and years to come,” added Joey Parsi, founder and CEO, Giggles N’ Hugs. “Their focus on healthy eating and an active lifestyle are a natural fit for our brand as we aggressively work to increase our footprint with new locations in numerous markets and to explore the brand presence through consumer product goods.”

The partnership with Michaels is the first strategic alignment in the works for Giggles N’ Hugs in the company’s mission to satisfy every parent’s need for a space that serves healthy, delicious food and provides entertainment that appeals to both parents and children.

About Giggles N’ Hugs, Inc.

Giggles N’ Hugs is the first and only restaurant that brings together high-end, organic food with active, cutting-edge play and entertainment for children. Every Giggles N’ Hugs location offers an upscale, family-friendly atmosphere with a dedicated play area that children 10 and younger absolutely love. We feature high-quality menus made from fresh and local foods, nightly entertainment such as magic shows, concerts, puppet shows and face painting, and hugely popular party packages for families that want to do something special.

For more information, visit http://www.gigglesnhugs.com

About Jillian Michaels

Jillian Michaels is the foremost fitness expert and renowned life coach, who has built an international community of followers 100 million+ strong. From her hit TV shows, successful DVDs and exercise streaming platform FITFUSION, to her eight New York Times best-selling books, live speaking engagements, award-winning podcast, social media channels, top rated app and her personal website, Michaels continues to empower and produce health and fitness results to millions around the world.

For more information, visit www.jillianmichaels.com

Forward Looking Statements:

Certain statements in this press release constitute “forward-looking statements” within the meaning of the federal securities laws. Words such as “may,” “might,” “will,” “should,” “believe,” “expect,” “anticipate,” “estimate,” “continue,” “predict,” “forecast,” “project,” “plan,” “intend” or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company’s filings with the Securities and Exchange Commission (the “SEC”). Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

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