Fountain City, California based mobile app company MEDL Mobile Holdings Inc. (OTCBB: MEDL) announced the beta launch of their latest creative brainchild today and it is absolutely phenomenal. Dubbed Hang w/, the platform allows real-time live video to be sent from one phone to many phones at the same time. It is the first live mobile broadcast service for fans and celebrities. Hang w/ followers will view a short ad and then go directly to live feed from the celebrity smartphone. Another advertisement ends the broadcast. Those broadcasting earn a percentage of the revenue generated based upon the number of followers who are “hanging w/” them. The platform was developed, in part, to respond to a problem that celebrity partners had mentioned to MEDL and that is that they spend plenty of time and money building social media traffic and receive little or no revenue for their efforts. Hang w/ helps to solve this problem by allowing celebrities to monetize their social media profiles while building all important interaction with fans. The company’s track record of developing unique mobile apps for such brands as Verizon (NYSE: VZ) and Taco Bell will certainly enable MEDL to secure plenty of branded sponsorships for the Hang w/ platform.
The companies that develop and market mobile apps are members of a fiercely competitive niche. There are diverse platforms to consider, various business models to test, issues with gaining visibility, and a whole host of other challenges that come with the territory. Success can be difficult to measure but MEDL has proven its success resoundingly with phenomenal growth in 2012. It is an interesting company that has a finger in almost every aspect of the mobile app sector. The company’s focus is on monetizing apps through four revenue generating platforms; the development of customized apps for third parties; the incubation of mobile apps from a library of more than 80,000 original app concept submissions; the sale of advertising and sponsorship opportunities directly to companies and via mobile advertising; and the attainment of apps from other developers. If you do anything within the mobile apps space, MEDL has a service they can offer to you.
Limited public investment opportunities exist in the mobile monetization arena. Competitor Glu Mobile (NASDAQ: GLUU) is an option, but clearly does not offer the spectrum of services to clients that smaller MEDL offers nor does it have the library of app options that MEDL has built and continues to build. Gluu has a market cap of $158.93 million as opposed to MEDL’s $9 million market capitalization, yet MEDL has left the larger company in the dust as far as growth rate and options for consumers. Millennial Media, Inc. (NYSE: MM), another mobile advertising company, has 100 times the market cap of MEDL yet has not experienced nearly the growth that MEDL has this past year. In fact, tiny MEDL is well positioned to overtake both of these companies in the near-term.
Unlike Google (NASDAQ: GOOG) Hangouts or other celebrity streaming services such as Ustream, Hang w/ is the first and only platform designed to deliver and monetize a live celebrity video experience via mobile. Hang w/ will undoubtedly take MEDL to the next level and the company and investors are excited at the prospect. The revolutionary platform provides MEDL with a strong advantage in social media as a first-mover in the mobile video market. MEDL has the critical elements for success in place and it is really only a matter of time before shares in the company begin trading appreciably higher. Now would be a good time to invest while the entry point is a steal at $0.21. The price will not be there for much longer.