When you get to Boca Raton, Florida, you’ll find a company that delivers hundreds of thousands of unique vacation experience and millions of smiles and memories to its guests each year. It does this specifically through its vast collection of beautiful vacation ownership resorts. It also offers a full suite of hotel and resort management and financial services, along with field sites and marketing initiatives. Welcome to the world of vacation ownership, one of the fastest-growing segments of the travel and tourism industry.
Bluegreen Corporation (NYSE: BXG) was founded in 1966 in Massachusetts, and its core business was acquiring and financing residential land. However, it developed its first timeshare resort in the Great Smoky Mountains in 1994. Three years later, Bluegreen acquired RDI Group, a privately held vacation ownership developer in Florida and Wisconsin. With this acquisition, Bluegreen became one of the largest property managers of vacation ownership resorts in the U.S. This gave birth to the Bluegreen Vacation Club.
Today, it offers a portfolio of resort management, financial services, customer generation, and sales solutions to third-party developers and lenders. It was named on both Forbes’ list of the “200 Best Small Companies” (for the second time), and Fortune’s “List of the 100 Fastest-Growing Companies.” Over the past few years, the company has grown its resort destination list to include Las Vegas, Williamsburg, Atlantic City, and New Orleans.
It reported net income of $11.7 million in its 2012 third quarter report, compared with a net income of $7.1 million in third quarter 2011. Income from continuing operations attributable to Bluegreen shareholders rose 24.1% to $12.0 million, compared with $9.7 million third quarter 2011. Its system-wide sales of vacation ownership interests increased 19.9% to $109.1 million, compared with $91.0 million in third quarter of 2011.
“We performed well in the third quarter of 2012, as evidenced by growth in both our traditional VOI and fee-based services businesses, as well as increases in sales tours and sale-to-tour conversion ratios, “ said John M. Maloney Jr., President and Chief Executive Officer of Bluegreen.
Bluegreen Corporation appears to represent a good way to take advantage of growth in the vacation industry. Management has positioned itself to profit on growing opportunities as the global economy strengthens. Just like its bigger competitors such as Caesars Entertainment Corporation (NYSE: CZR), MGM Resorts International (NYSE: MGM), and Las Vegas Sands Corp. (NYSE: LVS), Bluegreen Corporation also wants a piece of the action. However, it is different because it has more room for growth. With financial figures steadily edging upward, and a 52 week price range of $ 2.54 – 9.84 (the stock is currently trading close to its high at around $9), it would be accurate to say that Bluegreen Corporation will gain tremendous value when the vacation business witnesses an upswing.