PLAYA VISTA., Calif., July 05, 2018 (GLOBE NEWSWIRE) — American Premium Water Corporation (OTC:HIPH) (“APWC”) announces that its FashionCoinX (www.fashioncoinx.com) subsidiary is live and operational. The exchange utilizes blockchain technology that provides fashion brands the ability to create their own security backed tokens which will provide special discounts, access to exclusive products, and other loyalty rewards to consumers. These tokens can be traded on the exchange, allowing for a real-time indication of a brand’s power.

“After round the clock development work, I am excited to announce that FashionCoinX is live and operational. The platform is a sophisticated piece of technology and users will see the sophistication when they create their accounts. This exchange will bring blockchain technology to the consumer whom might not be familiar with the space or have any blockchain/crypto holdings. I am very enthusiastic about how transformative FashionCoinX can be for the fashion and consumer blockchain market,” commented Ryan Fishoff, CEO American Premium Water Corporation.

“This milestone demonstrates the Company’s continued push towards diversifying its business holdings in cutting edge, high growth sectors. Management strides to find opportunities that add shareholder value, but also fit within the scope of ‘Brand.Luxury.Lifestyle’, the Company’s corporate guidelines that were unveiled earlier this year. The Company will seek opportunities that incorporate brands that have luxury and/or lifestyle components. FashionCoinX checks these boxes, and with the platform going live, it will allow the Company to work with even more well-known luxury brands and retailers, further establishing American Premium as one of the premier consumer product holding companies. As there are more developments with FashionCoinX and other fashion updates, the Company will update the investor community accordingly,” added Mr. Fishoff.

Since becoming CEO in September of 2017, Mr. Fishoff has outlined an ambitious growth strategy for the Company. Since assuming the helm of the Company, Mr. Fishoff has overseen the acquisition of Gents, Worthy, ushering in a hydrogen infused CBD prototype and addition of the FashionCoinX exchange. In April of 2018, at the Planet MicroCap Conference in Las Vegas, NV, Mr. Fishoff unveiled the Company’s corporate strategy, “Brand.Luxury.Lifestyle”, a guideline for future acquisitions and add-ons.

“FashionCoinX fits within the guidelines that the Company unveiled earlier this year. There is tremendous opportunity to solidify our existing relationships with our retail partners Saks, Bloomingdales, and Nordstrom with a platform like this. (FashionCoinX) The fashion industry, and to a lesser extent, the luxury retail market has been traditionally slow to adapt to new technologies. The Company feels that with FashionCoinX, we have a platform that will bring innovation to luxury retailers and department stores to assist them to bring customers back through their doors. One of our first initiatives will be to work with these outlets to create and/or accept these security tokens,” added Mr. Fishoff.

According to a recent study from the Market Reports Center, the size of the blockchain industry will grow to $60.7 billion by the year 2024. While companies like Facebook are entering the blockchain technology space along with other established players like Singlepoint Technologies, HIVE Blockchain Technologies, and Global Blockchain Technologies Corp, the Company will be the first to specifically focus on the fashion and luxury brand industry.

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For more information on American Premium Water Corporation / HIPH, go to http://www.lalpinahydrogen.com/investor-page.html

Gents

The New York-based Gents is a producer of luxury hats and other fine accessories and apparel. Their line is carried in over 200 retail outlets internationally, including Bloomingdale’s, Nordstrom, and Saks Fifth Avenue.

Visit www.gentsco.com to learn more. https://www.gentsco.com

@GentsCo

#GentsCo

Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release.  Additional details of the Company’s business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database.

This press release is issued on behalf of the Board of Directors of American Premium Water Corporation.

Disclaimer Regarding Forward Looking Statements

Certain statements in this press release, on American Premium Water Corporation’s (“APWC”) website and other oral and written statements made by APWC from time to time are “forward-looking statements”, as that term is defined in Section 27A of the United States Securities and Exchange Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended,  Forward-looking statements include, without limitation, statements regarding beliefs, objectives, intentions, goals, plans, strategies, financial projections, any other statements regarding the future and any  statements that are not purely historical.  These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date on which they are made, and APWC expressly disclaims any obligation to update or revise any forward-looking statements to reflect events or circumstances after the date thereof.  All forward-looking statements, whether written or oral and whether made by or on behalf of the APWC, are expressly qualified by these cautionary statements. Forward-looking statements involve risks and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. APWC’s expectations, beliefs and projections are expressed in good faith and are believed by the APWC to have a reasonable basis, but there can be no assurance that management’s expectations, beliefs or projections will result or be achieved or accomplished.  A variety of factors, many of which are beyond APWC’s control affect APWC’s operations, performance, business strategy and results and could cause the actual results, performance or achievements of APWC to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For APWC, particular uncertainties arise, amongst others but not limited to and not in any order of importance, from (i) focusing on and allocating more resources on certain target markets (ii) the possibility to raise further equity and debt to fund future growth, (iii) changes in demand for APWC’s products, (iv) performance issues with key suppliers, affiliates, agents, advisors or subcontractors, (v) changes in government changes in laws or regulations to which APWC or its suppliers are subject, including environmental laws and regulations relating to water or water sources  and (vi) the inability to complete announced acquisitions, difficulty or unanticipated expenses in connection with integrating acquired businesses and the risk that anticipated synergies and opportunities as a result of acquisitions will not be realized or the risk that acquisitions do not perform as planned, including, for example, the risk that acquired businesses will not achieve revenue projections.

THIS NEWS RELEASE HAS BEEN PREPARED BY APWC’S MANAGEMENT, WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS.  NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE.  THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

Contact Information:

American Premium Water Corporation
12777 Jefferson Blvd.
Suite 300
Playa Vista, CA 90066-7408
(888)-983-0054

Stock Symbol:  HIPH
General Inquiries:  info@americanpremiumwater.com
Investor Relations:  ir@americanpremiumwater.com
Company Website:  http://www.lalpinahydrogen.com/investor-page.html
Twitter:  @americanpremium, @lalpinawater
Instagram: #lalpinahydrogen
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